FB Visuals
The Portfolio of Fred Berona
Identity and Brand
Web Design
User Interface Design
Packaging and Collateral
THE PROCESS
Before diving into design, the process begins by taking the time to learn about the stakeholder’s needs, challenges, deadlines, and goals. These aspects are discussed in an initial kickoff conversation, whether the project is as small as a pin or as big as a digital wall. A realistic and reasonable timeline with checkpoints is communicated to align with the stakeholder’s deadline. Following the conversation, the talking points move into research, and a keyword list and mood board may be created to guide the design process. Initial exploration and sketching begin, and as the project progresses, drafts, mockups, and potentially a brand guide are presented to the stakeholder. Finally, input is received, followed by edits and refinements until the design is fully realized. The responsibility of solving visual problems and enhancing emotional engagement with the brand is the ultimate goal.
What I’ve Done
Who I Am
Pop culture enthusiast, die-hard LA Lakers and NBA fan, lover of nature and travel, annual comic-con attendee, craft beer and coffee drinker, kickboxing instructor, and of course, senior graphic designer.
Strengths in cultivating empathy and relational capacity as an asset, having been noted to bring “warmth and a positive attitude- always trying to incorporate a personal touch when communicating.”
Download my resume here, or shoot me an email at fred@fbvisuals.com.
DESIGN CAREER
My design career began with a student internship, where I discovered a passion for creating eye-catching visuals and the satisfaction of seeing a genuine “wow” reaction to my work. What started primarily in print has evolved into more than 20 years of multidisciplinary creative experience spanning web design, photography, videography, editing, branding, and visual storytelling.
Along the way, I’ve had the opportunity to work with entrepreneurs, startups, small businesses, nonprofits, and corporations, helping turn ideas and challenges into thoughtful, effective visual solutions. I’ve also found that some of my most rewarding work comes through consulting and mentoring—sharing best practices, helping others grow, and finding user-centered ways to communicate ideas.
Visual storytelling has become the cornerstone of my creative work, but collaboration and helping others succeed have become my purpose. Whether developing a brand, solving a communication challenge, or mentoring another creative, I strive to bring curiosity, empathy, and a genuine desire to make things better.
Connect with Me
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